All posts tagged: SHORT ARTICLE

“Alessandro Michele & Gucci”, by Amy Jackson

Alessandro Michele & Gucci: the Michele Effect. Fashion Philosophy’s Amy Jackson investigates Gucci’s growing popularity under its Creative Director, Alessandro Michele. * Hailed as the highest selling Italian brand, Gucci is a name that’s always been synonymous with luxury. Whether it be their leather loafers or bamboo-handle tote bag, it’s likely most fashion lovers have a soft spot for at least one classic Gucci item. When Frida Giannini, the labels beloved creative director of many years was forced to leave the brand due to a decline in sales, Gucci looked to a new designer to pick up the pieces. The decision to appoint unknown designer Alessandro Michele as the new creative director of the brand was a surprising one, especially with such big names as Ricardo Tisci, Christopher Kane and Hedi Slimane being rumoured to take the spotlight. The buzz surrounding Michele’s new role, however, was high, and many believed his unknown stance in the fashion world was one of the reasons for the attention and excitement around his debut collection. Michele’s first collections reflected a mixture between …