All posts filed under: AMY JACKSON

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“Loving Your Lines”, by Amy Jackson

Loving Your Lines. For centuries, women’s bodies have been under scrutiny, and society typically focuses on a perfectly smooth, hairless, curved in all the right places female body, resulting in surprise and often shock when faced with the true human form in all its spotty glory! In recent years, however, there’s been an increase in people’s acceptance and honesty towards their bodies, and amongst other breakthroughs such as body diversity, stretch marks are finally being celebrated. Stretch marks are an inevitable part of life that almost every person encounters in some form. They can happen for lots of different reasons, such as weight gain, muscle gain, weight loss and pregnancy, and to people of all shapes and sizes. Chrissy Teigen hit headlines last month after posting a Snapchat that revealed her post-childbirth stretch marks, proving even models aren’t perfect, and just as human as the rest of us. This celebration of stretch marks has been an artistic inspiration for many. Photographer Chloe Newman, has created a series of images that highlight the beauty of the …

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“Alessandro Michele & Gucci”, by Amy Jackson

Alessandro Michele & Gucci: the Michele Effect. Fashion Philosophy’s Amy Jackson investigates Gucci’s growing popularity under its Creative Director, Alessandro Michele. * Hailed as the highest selling Italian brand, Gucci is a name that’s always been synonymous with luxury. Whether it be their leather loafers or bamboo-handle tote bag, it’s likely most fashion lovers have a soft spot for at least one classic Gucci item. When Frida Giannini, the labels beloved creative director of many years was forced to leave the brand due to a decline in sales, Gucci looked to a new designer to pick up the pieces. The decision to appoint unknown designer Alessandro Michele as the new creative director of the brand was a surprising one, especially with such big names as Ricardo Tisci, Christopher Kane and Hedi Slimane being rumoured to take the spotlight. The buzz surrounding Michele’s new role, however, was high, and many believed his unknown stance in the fashion world was one of the reasons for the attention and excitement around his debut collection. Michele’s first collections reflected a mixture between …

LONDON, ENGLAND - DECEMBER 01:  Emma Watson attends the British Fashion Awards at London Coliseum on December 1, 2014 in London, England.  (Photo by Pascal Le Segretain/Getty Images)

About: British Fashion Awards

Written by Amy Jackson. // Britain is renowned for having some of the world’s most talented designers, models and creatives, and the British Fashion Awards is a yearly celebration of the people who put the UK on the fashion map. The most highly anticipated of the awards is the Womenswear Designer of the year award, model of the year award, and British style award, which is voted for by the public. Here are some of the nominees for this years awards ceremony, along with information on last years winners. Womenswear Designer 2014 Winner – Erdem. 2015 Nominee’s – Christopher Kane, J.W Anderson, Victoria Beckham. Menswear Designer 2014 Winner – J.W Anderson. 2015 Nominee’s – E.Tautz, J.W Anderson, Tom Ford. Accessory Designer 2014 Winner – Anya Hindmarch 2015 Nominee’s – Charlotte Olympia, Sophia Webster, Tabitha Simmons. Emerging Womenswear Designer 2014 Winner – Marques’ Almeida. 2015 Nominee’s – Faustine Steinmetz, Molly Goddard, Thomas Tait. Emerging Menswear Designer 2014 Winner – Craig Green. 2015 Nominee’s – Astrid Andersen, Grace Wales Bonner, Mr Hare. Emerging Accessory Designer 2014 Winner – …

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#breakingtheinternet

#breakingtheinternet – an investigation into celebrity culture and its role in fashion promotion. Written by Amy Jackson, photograph sourced from Yahoo. As we enter the half-way point within the second decade of the 21st century, it’s common thought to believe that celebrity endorsement is a concept that has coincided with the rise of the internet and social media. However, this is not the case, with the earliest of celebrity endorsements within fashion dating back to the nineteenth century, when the father of modern haute couture, Charles Frederick Worth would use Parisian high society in order to further his brand. The link between celebrities and fashion has long been recognised as an important marketing tool. In today’s society, where the general population are exposed to more advertisements and promotions than ever before, it appears that the most vital marketing strategy a brand can consider is not about the clothing, but who is wearing it. The use of celebrities in marketing campaigns in the fashion industry has become increasingly more popular than the traditional method of using …

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The Lonely Girls Project

Written by Amy Jackson, photographs sourced from The Lonely Girl Project.  – – – ‘For women who wear lingerie as a love letter to themselves‘, The Lonely Girls Project, a new portrait series by Lonely Lingerie, is a celebration of the feel-good power of a beautiful bra. The New Zealand based brand pride themselves on perfectly designed lingerie that’s stylish and feminine, and dedicated to making women feel wonderful. The Lonely Girl’s project, dedicated to lonely girls everywhere, was created in order to promote Lonely Lingerie’s pieces without a need for sexualisation/the male gaze. This is something of a rarity when it comes to underwear brands such as Victoria’s Secret, who’s advertising campaigns can kill a woman’s self esteem with a supermodel, a push up bra, and a hint of photoshop. With a range of body types and women in mind, The Lonely Girl’s project uses Instagram as a way to market the project, with images shot by photographers Zara Mirkin and Harry Were. The series of photographs are shot in a natural, unfiltered style …

#LCM: Burberry SS16

Written by Amy Jackson, photography by Dominika Wojciechowska. _ _ _ The Burberry Prorsum brand is like the epitome of British satorialism. You’ll find the ‘Burberry man‘ sipping coffee in Chelsea, or taking a stroll through Hyde Park looking effortlessly sharp and stylish. Christopher Bailey, the designer behind the brand, believes fashion is something that should include a mixture of traditional, historical design with ‘real’ fashion, a statement that adheres to the brands latest LCM SS16 collection. The collection, titled Strait Laced, was inspired by British Dandyism, In particular a group titled The Macaroni’s, London’s original dandies whom in the 18th century, wore blouses made of lace.  Narrow silhouettes of precisely tailored jackets and trousers were softened by the intricacy of a lace shirt or tie, expertly crafted by small artisanal companies, and the classic trench coat was updated with a lace collar. The look as a whole was that of the classic Burberry man, but with a subtly feminine touch; preppy meets pretty. In an interview with The Guardian, Bailey commented on this androgynous …

Ramen noodles & Fendi

Fashion and food go hand in hand. Both are overindulged. Both are binged. Both are great to look at; a photo of an extra chocolatey chocolate cake next to a Céline handbag is an aesthetic masterpiece. This season, accessories brand CJW have created a range of quirky scarves featuring an array of delicious illustrations. Bowls of Ramen noodles, sushi, cakes, avocados and more adorn the scarves, along with some fashion favourites; Fendi bag bugs and Nike trainers. The scarves are made from featherweight wool, ideal for summer nights. In an interview with Style.com, the brands founder Christina J Wang revealed that as well as looking great, the scarves also contain information on her favourite NYC hotspots; “Each scarf has text detailing the different objects: where to find it and the cost of owning it. The scarf itself is a cool object, but also functions as a guide to what to get your mother for Mother’s Day or where to eat lunch today.”  To view and shop the collection, visit CJW website. Piece written by Amy …

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Is fashion bored of the typical?

Written by Amy Jackson As a growing adolescent, I used to admire, even idolise the models I saw on the front cover of fashion magazines. Fashion has always fixated on a certain type of beauty. If I asked you to picture a supermodel walking the catwalk, it’s likely you’d envision a tall, slim, young female, with symmetrical features and porcelain skin. Today, however, if a young girl takes a glimpse through the latest issue of Vogue, or catches up with the new collections at fashion week, there’s a possibility that she will see a different, more diverse expression of beauty. With more and more cases of models of different sizes, races, ages and with a range of abilities; you can’t help but wonder, is fashion bored of the typical? – Chantelle Winnie for i-D Magazine –   As Coco Chanel said, “In order to be irreplaceable one must always be different“. As of 2015, Fashion is definitely embracing the different. Vitiligo sufferer Chantelle Winnie has had a big career break, modelling for brands such as …