AMY JACKSON, ARTICLE, BEAUTY, FASHION, FAVOURITE POST, INSPIRATION, PHOTOGRAPHY, WOMEN'S STYLE, WRITING
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The Lonely Girls Project

Written by Amy Jackson,
photographs sourced from The Lonely Girl Project.
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For women who wear lingerie as a love letter to themselves‘, The Lonely Girls Project, a new portrait series by Lonely Lingerie, is a celebration of the feel-good power of a beautiful bra. The New Zealand based brand pride themselves on perfectly designed lingerie that’s stylish and feminine, and dedicated to making women feel wonderful.
The Lonely Girl’s project, dedicated to lonely girls everywhere, was created in order to promote Lonely Lingerie’s pieces without a need for sexualisation/the male gaze. This is something of a rarity when it comes to underwear brands such as Victoria’s Secret, who’s advertising campaigns can kill a woman’s self esteem with a supermodel, a push up bra, and a hint of photoshop.
With a range of body types and women in mind, The Lonely Girl’s project uses Instagram as a way to market the project, with images shot by photographers Zara Mirkin and Harry Were. The series of photographs are shot in a natural, unfiltered style that encapsulates the down to earth feel of the brand.
We want women to look at our imagery and realise that they don’t have to be a certain way to feel beautiful. We simply wanted to offer the idea that it’s okay to be yourself.
Lonely Lingerie founder, Helene Morris in an interview with I-D.

1 Comment

  1. This is something of a rarity when it comes to underwear brands such as Victoria's Secret, who's advertising campaigns can kill a woman's self esteem with a supermodel, a push up bra, and a hint of photoshop. lingerie

    Like

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