AMY JACKSON, ARTICLE, AW15, COLLECTIONS, FASHION, FASHION SHOW, REVIEW, WOMEN'S STYLE
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One to watch – Simone Rocha AW15

If there’s one designer showcased at London Fashion Week that I’m consistently blown away by, it’s Simone Rocha. Ever since Simone Rocha’s Central Saint Martin’s MA collection debuted at London Fashion Week in 2011, the designer has made a huge impact on the fashion scene. Having won The Emerging Talent award just last year at the British Fashion Awards, Rocha’s innovative, fresh, deliciously feminine aesthetics have received great press recognition and are stocked by prestigious stores such as Colette and Dover Street Market.

Rocha’s designs have been worn by the likes of Rihanna, who was photographed in the designers trademark piece; the floating perspex brogue, a new age break through on the classic piece of footwear. Daughter of John Rocha, Simone has grown up surrounded by fashion, gaining an insight into how the industry operates. Simone has a love for innovative manipulation of materials, particularly PVC, which she incorporates into every collection.

In her last AW 14 show, we saw an Elizabethan theme inspired by Anne Bolyn, featuring PVC combined with faux fur and yellow snakeskin. The aspect of femininity plays a role in each of Simone Rocha’s collections. Her SS 14 collection was romantic and provocative, with sheer transparent tops with pearl beading. In an interview with Dazed and Confused, Simone explains that she loves a feminine aesthetic when accompanied by a hint of masculinity, and her SS 13 show has been described as ‘Tomboys at high tea.’ A perfect example of the combination of feminine and masculine is portrayed throughout the AW 13 collection, where we saw models parade through a grey, dingy setting in beautiful powder pink neoprene coats and dresses, paired with brogues and chunky boots.

“Pretty and sweet can be sickly so I think it can be embraced if it has a boyish undercurrent which makes it more balanced.”- Simone Rocha 


Rocha’s SS15 show was just as feminine and romantic as always, in which we saw hues of black and powder pink, in sheer fabrics. This aspect of feminine paired with masculine was demonstrated beautifully, with brogues adorned with feather embellishment. It will be exciting to see whether the designers newest collection will reflect her signature aesthetic, or if she will surprise us with something totally different, executed in her usual inventive way.

Simone Rocha’s AW 15 catwalk show is scheduled for Saturday 21st February at 6pm. Pictured above is Simone Rocha’s SS15 collection, photographed by Yannis Vlamos for Style.com

Written by Amy Jackson.

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